“Perfection is the most important element for successful life”
Kanika Rana, Founder of Kanika Rana Fine Jewellery Brand, is an independent and inspirational woman who has found her own jewellery brand and succeeded a lot in her life.
Kanika was very fascinated by diamonds and jewellery since her childhood. After getting married in Surat, which is also called the “Diamond City” she was in awe with the type of growth and exposure it offered. As she was always fascinated by diamonds, she developed her limited knowledge by doing valuation and grading courses in Surat followed by a jewellery designing course. She started on a small scale from home and eventually got many orders in real diamond jewellery. This was the start of her career as a jewellery designer.
Kanika’s Brand strive to create premium product that flawlessly integrates modern trends, including our rich cultural past. Kanika states that their brand provides bright and easy to wear jewellery that can be mixed and matched easily.
The brand has an expertise in white stones, Swarovski CZ, Mossonite, Semi precious stones and more. The jewellery is made with the best materials, by the best jewellers.
The Covid-19 global pandemic has changed and affected our lives in unimaginable ways. It has crippled India’s economy and also impacted every avenue possible. Like any other industry, her business and the jewellery industry also have been hit hard as a result of a long list of cancelled or postponed events, shows, exhibitions, and weddings. But she is confident that this is temporary phase that will end soon.This has resulted in revenge buying.
The celebratory mindset of their returning customers looking to celebrate personal milestones also adds to their demand. In the coming future, she plans to take her passion for jewellery designing on a global level.
- Parth Mittal an Indian Author, Live in Mumbai ( INDIA )
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