RICE model Tilda has teamed up with Madhu’s, the South Asian catering firm, to host Diwali celebration in Central London.

Set in opposition to the backdrop of Madhu’s at Mayfair, the occasion held on 9 October introduced collectively friends that includes meals and way of life content material creators, longstanding prospects, in addition to top-tier media homes.

The night started with a heat welcome, as friends had been greeted with aromatic jasmine garlands, setting the tone for the celebration forward.

Talking on the occasion, Jean-Philippe Laborde, managing director of Tilda, mirrored on the model’s evolution, highlighting its spectacular progress lately and its unwavering dedication to sustainability and group engagement.

“Tonight, we’re not simply celebrating a competition; we’re honouring relationships with key companions and prospects we’ve recognized not only for weeks or months, however for many years. At Tilda, we take pleasure in bringing individuals collectively by meals and custom, particularly throughout particular events like Diwali,” Laborde mentioned.

The occasion additionally welcomed Sanjay Anand, founder and chairman of Madhu’s, who captivated the viewers with the story of his household’s culinary journey and the model’s spectacular progress.

“Partnership is on the coronary heart of Madhu’s, and we have now bold plans for the way forward for catering,” Anand mentioned. “Rice holds such significance in our tradition. It has been a staple a part of our South Asian communities’ eating regimen and has each non secular and cultural relevance. A particular due to my group and the group at Tilda for making tonight attainable.”

After the speeches, Amardeep Anand, group government chef at Madhu’s and a MasterChef semi-finalist, took the stage to share the inspiration behind the menu. He highlighted the flexibility of Tilda rice in South Asian delicacies, combining conventional Diwali dishes with trendy flavours.

The menu was primarily created by Poonam Ball, inventive chef and advertising director. Along with Chef Amar, they introduced the menu to life on the day. The highlights of the night included two showstopping biryanis made with Tilda Grand Further Lengthy Basmati and a decadent mango kheer that includes Tilda’s Aromatic Jasmine rice.

The particular menu was a success among the many meals and way of life content material creators and media attendees, who had been handled to an unique tasting expertise.

The night culminated with a efficiency by magician Oliver B, who left the viewers in awe along with his distinctive mix of mentalism, phantasm, and showmanship. Including to the festive spirit, a dwell band stuffed the air with energetic bollywood music.