Kartik Aaryan, considered one of Bollywood’s hottest younger stars, not too long ago shared his ideas on the challenges Bollywood movies face on the field workplace right this moment. With a profession spanning nearly 15 years, Kartik has delivered hits like Pyaar Ka Punchnama, Sonu Ke Titu Ki Sweety, and Bhool Bhulaiyaa 2. He’s now gearing up for the extremely anticipated Bhool Bhulaiyaa 3, which is ready to launch this Diwali.

Throughout a Pinkvilla Masterclass, Kartik mentioned how altering viewing habits and the rise of OTT platforms have made it harder for filmmakers to draw audiences to theaters. Addressing the stress of field workplace success, Kartik acknowledged that filmmakers can’t blame audiences for preferring the comfort of streaming platforms over cinema halls.

“At this time, audiences have so many choices,” Kartik stated. “With the rising variety of OTT platforms, there’s a lot content material obtainable. We will’t blame them as a result of they’re uncovered to so many decisions. This shift has elevated tenfold after the pandemic.”

He elaborated on the necessity for filmmakers to supply a compelling motive for audiences to go away their houses for the theater expertise. “It’s about giving them one thing they will’t get at dwelling—one thing that may solely be loved in a cinema, with others round, watching it collectively,” he defined. “Even I watch motion pictures at dwelling generally. It’s not simply TV channels anymore; now now we have so many streaming platforms.”

Kartik highlighted the significance of making a communal viewing expertise, which generally is a key consider drawing audiences to the cinema. “Extra than simply pleasing them, you need to provide a singular expertise—one thing that gained’t be the identical in the event that they’re watching it at dwelling, pausing at any time when they need.”

He additionally talked about the idea of FOMO (concern of lacking out), which might drive individuals to theaters. “Typically, individuals come to the cinema as a result of they don’t need to miss out on the expertise of watching a movie in a packed theater.”

Kartik is optimistic concerning the launch of Bhool Bhulaiyaa 3, co-starring Vidya Balan, Madhuri Dixit, and Triptii Dimri. Directed by Anees Bazmee, the movie is ready to hit theaters on November 1, 2024.