Friday, July 19, 2024

Perfectail – Connecting Pet Parents with Pet Professionals

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India is home to approximately two crore pet dogs. About 1.9 Crores other domestic pets are also currently kept in homes. Annually, about 6 lakh more are being adopted. Almost 2 years of pandemic has seen a rise in pet adoptions. This has also shown a huge rise in the Pet industry. From pet hostels to walkers, photographers, Pet communicators, per friendly places and list goes on and on. The annual growth rate which was around 13-14% before the pandemic is now over 19%.

The market has also shown the pet parents being very specific about each and every need of their furry friend. During our research and interaction with a few pet parents, they claimed their monthly expense on their furry kid was more than their 2 legged Kids.

However as a pet parent today the biggest pain points are:


  1. They might not have a similar need as compared to other pet parents. They don’t know which professional best suits their pets.
  2. There is no single platform where they can get connected to all the pet professionals (online as well as offline) and services without any hassle
  3. They also want to know various events and various pet friendly places for family outings (with the furry one)


As a pet professional, we would want a place where we can easily connect with the pet lovers and pet parents. A platform where we can showcase our services and products. A platform where we can make all the announcements. The platform will help them to create community and have a single digital asset that connects their entire digital presence.



The idea of Perfectail is to connect all the services that are used by pets and their parents across a pet’s life journey. The entire Journey is generally distributed across 7 stages:


  1. Get the pet
  2. Know the pet
  3. Nurture them
  4. Engage them
  5. Nourish them
  6. Take care of them
  7. Let them go


All the services can be easily categorised in these 7 stages. The idea is to offer a smooth experience for the pet parents to get easy and reliable access to the services for their furry friends.


Currently launched in Pune, with over 20 categories across the 7 stages, we plan to take it pan India by 2022. The vision is to be the tech partners for every pet professional and pet related business. Perfectail platform is just the start which help us identify the pain points from the business perspective as well as work on the awareness towards animal welfare.


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