Thursday, July 25, 2024

Mercedes-Benz eyes India’s electrical car market with new entry-level fashions

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Mercedes-Benz is about to introduce entry-level electrical automobiles (EVs) in India, focusing on first-time luxurious automobile patrons, based on Managing Director and CEO Santosh Iyer. The corporate has just lately launched the EQA 250, priced at Rs 6.6 million (£61,673), and the EQB 350 and EQB 250+ SUVs, priced at Rs 7.75 million (£72,419) and Rs 7.09 million (£66,251.58), respectively.

The corporate plans to launch the EQS Maybach SUV and electrified G-Class fashions in India later this 12 months, increasing its electrical car portfolio. “Due to the compelling whole value of possession (TCO) argument, we’re additionally taking a look at a variety of first-time patrons within the luxurious section to think about the EQA and the EQB as a greater choice to shift to luxurious,” Iyer instructed PTI.

Mercedes-Benz’s electrical car gross sales grew by 60 % within the first half of 2024, now making up 5 % of whole gross sales volumes. The corporate reported a 9 % total gross sales development in India, reaching 9,262 items.

In 2023, Mercedes-Benz achieved its highest annual gross sales in India with 17,408 items, marking a ten % improve. “We now have new merchandise arising for the upcoming festive season. So, we really feel we must always be capable of shut the 12 months with a double-digit development as projected earlier,” Iyer mentioned.

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