Wondering if the title is invalid? Why? Is it because you expect brands to do the exact opposite, i.e., clutter your wardrobe? With rapidly changing trends, people have the urge to keep up their fashion game and incorporate each trend in their lives regardless of the fact that this isn’t a fair game. People buy extravagantly without giving a meaningful thought to what they need and what they don’t.
Nilesh Karnani and Ashish Baheti, two professional course dropouts, had a desire to start something new. They researched and found a gap in the apparel market. With the passion to bring a change in this fast growing fashion industry, they upheld the idea of minimalism and classic clothing and launched Beyours.
Beyours is a men’s apparel brand that follows the ideals of minimalism and quality. It swears by quality craftsmanship and honest pricing. The entrepreneurs believed in minimal and classic fashion. Their range of products is timeless and up-to-date. Following a direct-to-customer model has allowed them to cut down on the unnecessary costs that otherwise raise the price of the products.
We have seen people follow trends blindly. This leads to a buildup of products that they have no idea how to restyle. Eventually certain pieces are never worn again and they slowly move out of fashion. Fast fashion is an umbrella term which comprises the life cycle of a garment produced by compromising its quality and how quickly it moves from runway to stores just to keep up with the trends. Fast fashion has major hazards that go noticed because people fail to talk about it and disclose the dark sides of this glamorous industry.
The founders, Ashish and Nilesh, weren’t willing to be a part of this rat race. Beyours flourished with the motive to help men declutter their wardrobe. They decided to focus on the quality of their products unlike many big brands. They chose high density premium cotton as their core fabric to maximize the comfort and the longevity of their products. What makes Beyours different is that it doesn’t promote fast fashion and trendy clothes that go out of fashion real quick. Rather it has a bang on USP of selling products that are all season friendly, occasion friendly and pieces which won’t go out of trend.
They prioritize the customers and provide them with pieces that can be styled with a lot of things, with almost every color and in every season. They refrain from using patterns and designs that would restrict the flexibility of styling their pieces. A mindfully chosen neutral color palette and functionality of their products has helped Beyours gain consumers who are conscious and like to keep it minimal.
At Beyours, men will find clothing pieces that are more than enough for a capsule uncluttered wardrobe. They have launched 30+ categories including:-
- T-shirts (polo, tri-blend, pique)
- Shirts (classic & knit shirt)
- Trousers and pants ( air trousers, everyday pants, 24-hour trousers)
- Joggers, sweatpants and shorts (air jogger, sweatpants 2.0, easy sweatpants)
- Hoodies and sweatshirts
Made of high density premium cotton and elastane, one can wear these to work or workout in these. The pieces are affordable and highly durable. With proper care, these will last long and one won’t have the need to purchase extra items unnecessarily. Men find it difficult to pair pieces together when in a hurry. A capsule wardrobe with just the right pieces in some minimal designs will help save time, energy and at the same time make them look stylish and feel luxurious. Enjoy your mess-free wardrobe with BEYOURS!!
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