HDFC Bank has introduced a Digital Distribution Platform to make it easier for its agents and business correspondents to sell services, especially in rural areas.
HDFC Bank Smart Saathi provides a secure and user-friendly experience to its users.

HDFC Bank Smart Saathi was launched in Delhi by Vivek Joshi, secretary, Department of Financial Services, and Smita Bhagat, group head, government, and institutional business, alternate banking channels and partnerships, inclusive banking group, and start-ups, HDFC Bank. Mukesh Bansal, joint secretary, of the Department of Financial Services, and senior executives Dinesh Luthra and Ajay Sharma from HDFC Bank were also present, the lender said.

“This launch marks a significant milestone in HDFC Bank’s mission to provide innovative solutions that cater to the evolving needs of its customers. This network of business correspondents and business facilitators will boost financial inclusion by taking banking products and services to the last mile,” it said in a statement. 

“HDFC Bank Smart Saathi will contribute by making banking products and services available, especially credit for rural customers, which will help in the development of our country. However, there are still behavioral changes that are required across some customer segments like farmers transacting at mandis, to make cashless India a bigger success,” said Joshi.

Bhagat said that over the next 12-18 months the bank plans to reach two lakh villages through a combination of branches and agent network. 

 “The launch of this platform is an important step towards meeting this objective. The prosperity of rural India, where about 70% of our people live, is integral to realizing the vision of $5 trillion economy,” said Bhagat.

Smart Saathi will enable its agents to offer over 40 banking products and services, including loan products. Smart Saathi will enable its agents to offer over 40 banking products and services, including loan products.