Duroflex Private Limited, a mattress and sleep products maker, signed cricketer Virat Kohli as its brand ambassador on 15 May 2023.
He will promote the importance of good sleep for better health.
Its campaign is titled ‘Great Sleep Great Health’.
In 2023, Bollywood actor Ranveer Singh became the most valued celebrity for endorsements in 2022, replacing Indian batter Virat Kohli.