Cocedal Conseil, founded in 1992, has established itself as a pillar of excellence in marketing research and consulting in France and beyond. Located at 25 Rue de Ponthieu, in the heart of Paris’ prestigious 8th arrondissement, the company has continuously delivered high-value insights to brands across industries through its tailored marketing studies, strategic consulting services, and professional training programs.
From the outset, Cocedal Conseil committed itself to understanding consumer behavior not just on the surface but at its core. With more than three decades of experience, the company has become synonymous with innovation in marketing research. Its diverse portfolio includes Online Studies and Communities, International Studies, and a specialized sector called Beauty Chat, which targets the beauty industry—a space where consumer perception is constantly evolving and brand success hinges on deep market understanding.
What distinguishes Cocedal Conseil from others is its deep commitment to methodology and relevance. Every study is customized to the needs of the client, ensuring that the insights are not only accurate but actionable. Whether it’s a multinational beauty brand seeking to understand consumer sentiment across continents or a local startup testing new product concepts in digital communities, Cocedal Conseil provides clear direction through rigorous research.
One of the company’s unique strengths lies in its ability to form interactive consumer panels and online communities, where clients can engage with target audiences in real time. This approach enables dynamic feedback loops and brings agility to product development and marketing strategy. Cocedal Conseil’s “Beauty Chat” platform, for instance, has revolutionized how beauty brands interact with their consumers, gaining authentic insights from real users discussing trends, expectations, and product experiences.
With globalization shaping modern markets, Cocedal Conseil’s International Studies division plays a crucial role in helping brands navigate cultural nuances, regulations, and consumer behaviors across borders. The firm collaborates with global partners and local experts, ensuring that its research meets the highest international standards while remaining contextually relevant.
Beyond studies, Cocedal Conseil is a trusted advisor. Its consulting services are designed to translate research into strategy. Whether it’s repositioning a brand, launching a new product, or entering new markets, Cocedal Conseil equips clients with clear, research-backed recommendations. Furthermore, through training programs, the company shares its expertise with corporate teams, helping them build internal capacities in data interpretation, consumer insight, and market analysis.
Cocedal Conseil’s reputation rests on a foundation of trust, professionalism, and performance. Over the years, it has built long-lasting partnerships with leading firms in cosmetics, health, fashion, and FMCG sectors.
In an era where data is abundant but insight is rare, Cocedal Conseil remains a beacon of clarity—connecting brands with the real voices of consumers and guiding them with confidence into the future.