Monday, February 10, 2025

Who Will Save TikTok? Elon Musk, Microsoft, And Different Contenders Eye Acquisition Earlier than April 5 Ban

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Because the clock ticks down on TikTok’s 75-day reprieve from divesting from its Chinese language house owners or being banned in america, a number of contenders are within the operating. Right here’s a take a look at who might save the app earlier than the April 5 deadline.

Elon Musk

Whereas Musk hasn’t publicly expressed curiosity in buying TikTok, his $44 billion acquisition of Twitter (now X) in 2022 demonstrates his urge for food for social media investments.

Musk has criticized the potential ban, arguing that “it’s not nearly TikTok; it’s about censorship and authorities management!”

His shut relationship with the Trump administration and the US president’s specific openness to Musk as a purchaser have fueled hypothesis the Tesla titan might sweep in and purchase it.

A report that Chinese language officers had been contemplating promoting the corporate’s US operations to Musk X was met with a agency denial from TikTok.

Larry Ellison

Oracle, led by Larry Ellison, already performs an important function in TikTok’s US operations as its trusted knowledge storage supplier—a relationship that dates again to earlier negotiations throughout the first Trump administration.

With Ellison’s private fortune of $207 billion — rating behind solely Musk, Amazon’s Jeff Bezos, and Meta’s Mark Zuckerberg, in keeping with Forbes — Oracle is often talked about as a front-runner. Ellison can be a longtime Donald Trump ally.

At the moment, Oracle is vital to holding TikTok obtainable to US customers on the request of Trump.

Microsoft

US tech colossus Microsoft stands out as a compelling potential purchaser, armed with deep pockets and important technological capabilities in synthetic intelligence and cloud computing.

Requested late Monday (27) if Microsoft was in dialogue for buying TikTok, Trump advised reporters: “I’d say sure.”

Whereas the corporate based by Invoice Gates has traditionally dominated in productiveness and enterprise software program, it has struggled to determine a powerful presence in social media and search-based promoting.

In response to CFRA Analysis senior vp Angelo Zino, Microsoft’s curiosity stems from a want to strengthen its place past LinkedIn, which it owns, within the digital promoting area.

MrBeast 

Web persona MrBeast, whose actual identify is Jimmy Donaldson, instructions over 340 million YouTube subscribers and 113 million TikTok followers. He has joined forces with Recruiter.com Ventures founder Jesse Tinsley to pursue an acquisition.

“Okay positive, I’ll purchase TikTok so it doesn’t get banned,” Donaldson stated in a mid-January put up on X.

Donaldson’s informal tweet reportedly attracted critical consideration from quite a few billionaires. The group has made an all-cash provide that they declare addresses US nationwide safety issues whereas preserving the platform’s essence.

Undertaking Liberty

Actual property and sports activities tycoon Frank McCourt’s Undertaking Liberty initiative has launched “The Individuals’s Bid for TikTok,” in a marketing campaign joined by investor Kevin O’Leary, identified from the “Shark Tank” tv present wherein entrepreneurs pitch concepts in bids for enterprise capital.

This distinctive strategy features a crowdfunding aspect geared toward giving people and small companies a stake in TikTok’s future.

McCourt emphasizes their “clear, American-made tech stack” as a key differentiator that would allow a seamless transition.

Perplexity AI

The AI-powered search engine has proposed a singular merger construction that might enable ByteDance’s traders to retain a lot of their fairness whereas integrating extra TikTok video content material into Perplexity’s platform, in keeping with a CNBC report.

Steven Mnuchin

Steven Mnuchin, who served as US Treasury Secretary throughout Trump’s first time period as president, introduced final 12 months that he was amassing traders to bid for TikTok.

When requested concerning the effort not too long ago on CNBC’s Squawk Field program, Mnuchin stated it was placed on maintain as a result of ByteDance wouldn’t negotiate however that they had been going to be following developments intently.

No deal?

“The actual query although is will TikTok promote to any of them,” impartial tech analyst Rob Enderle stated of the state of affairs.

TikTok doesn’t seem overly motivated relating to the sale of the app, and Chinese language agency DeepSeek’s AI chatbot has grabbed the tech neighborhood’s consideration, doubtlessly taking the highlight off TikTok.

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