NEW DELHI: E-sports and gaming firm NODWIN Gaming on Wednesday mentioned it has acquired Comedian Con India, which hosts pop cultural festivals concentrating on youth throughout the nation, for Rs 55 crore.

As a part of the transaction, NODWIN Gaming will purchase 100 per cent of the shares of Comedian Con India at a valuation of Rs 55 crore by a mixture of money and share swap from the founders of Comedian Con India — Jatin Varma and Karan Kalra.

The managing crew at Comedian Con India may even grow to be shareholders in NODWIN Gaming by swapping their 27.5 crore shares with NODWIN shares.

“For greater than a decade, now we have labored tirelessly to construct a novel house in India for selling and celebrating standard tradition. And with that purpose in our thoughts, I’m very excited to hitch fingers with NODWIN Gaming in taking the following step and constructing upon this purpose collectively, ” mentioned Varma.

Kalra mentioned this strategic partnership “will allow us to ship wonderful occasions and experiences to popular culture followers throughout India”.

Based in 2011, Comedian Con India orchestrates varied festivals throughout the nation, celebrating a variety of standard tradition components, together with comics, cosplay motion pictures, TV reveals, merch, gaming and way more.

“Integration of Comedian Con India will amplify and diversify the providing of NODWIN to all alternatives that concentrate on the youth in India, ” mentioned Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming.

With the continued intersection of gaming/popular culture/esports into one interactive leisure sector, Nodwin will add a powerful and strong IP that’s scalable each in India and internationally, he added.

NODWIN Gaming is valued at $349 million and has established a presence in areas corresponding to South Asia, Singapore, the Center East, and Turkey. Notable buyers embody Nazara, KRAFTON, Sony Group Company and JetSynthesys.