CHENNAI: South Korean confectionery main Lotte Wellfood will probably be investing about Rs 200 crore in Haryana to make Lotte Pepero for the worldwide market.
The corporate’s subsidiary Havmor ice cream which is a 100% and one of many main ice cream manufacturers in western India has dedicated to a capital funding of Rs 436 crore in a brand new cutting-edge upcoming manufacturing facility in Maharashtra.
The Lotte Pepero facility, to be operational by mid-2025, will probably be strategically situated alongside their present state-of-the-art manufacturing unit in Haryana, which is at the moment devoted to the manufacturing of Lotte Choco Pie, the corporate stated.
This marks Lotte Wellfood’s first unique line arrange exterior of Korea for Lotte Pepero.
The brand new facility, whereas catering to international export calls for, may also assist in bringing Unique and Crunky Pepero merchandise to the Indian market.
Lotte Wellfood plans to concentrate on establishing Lotte Pepero as a premium model within the native market, following the success of Lotte Choco Pie.
The corporate will initially goal the premium market represented by massive retail codecs and e-commerce channels, increasing to smaller conventional channels sooner or later.
Commenting on the event, Lee Chang-yeop, the CEO of Lotte Wellfood, stated: “We plan to actively broaden our investments within the Indian market, which holds substantial development potential. Following Lotte Choco Pie success in India, introducing Lotte Pepero will improve Lotte’s model energy and broaden gross sales within the Indian market. We’re additionally actively pursuing initiatives to create domestically tailor-made Lotte Pepero merchandise that resonate with the regional meals tradition and cater to the climate-specific eating preferences.”
He additional added: “This funding goals to strengthen the place of Lotte manufacturers in India, a rustic with a confectionery market price roughly Rs 27, 000 crore. Lotte India’s gross sales efficiency reached Rs 654 crore in 2023, and we’re focusing on greater than 20% development in 2024.”
In the meantime, Havmor ice cream’s new plant in Talegaon in Maharashtra is predicted to start manufacturing from the second quarter of this 12 months.