WHY SMALL BUSINESS MARKETING IS IMPORTANT ? A food for thought for every small business owner Marketing is all about products and its branding, services, pricing and promotions. All this takes good research and communication on the right platforms amid tons of marketing options out there, it might be difficult for small businesses to choose a perfect platform to make it through to their customers . Most of the entreprenures are now choosing to go online to expose their business. Things you should know about taking your small business online in spite of the size and category, every product and service of your business needs to be voiced out to people to let them know you exist and create value to your business. Are you worried about how and who will do it for you and are you also agonized about the expenditure or cautions on your previous experience that went wrong. Here are a few simple steps that can help your small business to reach out to the right customer. Planning and strategizing is a very important part before you think of making a marketing effort. Brainstorm on the stage of your business, what kind of marketing it needs, budget you want to spend and expected ROI. check on the marketing assets available with you to go online i.e, Domain, website and social media platforms for strong visibility . If all the above are tough to handle and if you don’t have an in-house team, outsource it to a good digital agency with a good portfolio of marketing small businesses, someone who plans out well for you and also fits in for your budget. Most of you hustle to get quality leads from many aggregators that you are registered with, every business has competitors but the only aspect that matters is how you want to stand out in the crowd and grow your business with a strategic plan. Try something that helps you get quality leads exclusively for your business. After all the planning, now start leveraging your online presences across all platforms. When you know your online exposure is growing stronger and getting you a few inquiries, now it is time to run Google ads or campaign on social media whichever best suits your business though all the platforms have their own advantages in giving your business a qualified lead. Uses of online advertising and Google ads for your small business Reach out to the right audience – Google ads help you to target an audience in different ways and who are really interested in your products and services. Ads are just shown to them who are keen to know about your business and are certainly willing to convert. You have all the freedom to choose where, when and to whom your online ads should appear based on your business type like, location, age, gender, language and also days and time your ad should be live. Lastly you can also decide the device your ads should appear on. Ability to control your cost- Online ads are totally budget friendly, it helps you control your cost and let’s you decide where and when you need to spend your money. Your daily, weekly and monthly budgets can be planned well and also it let’s you have control over per ad cost, you’ll only pay when someone clicks your ad hence, your money is controlled and safe. Know your online Success: There is a catch here: we can track people who are genuinely interested in your products or services. so we can get their back by placing your ads all around their online presences and helping them to reach out to you or make them purchase your products and services if they have already bought your products and services we can track them too. It also helps you track your campaign, it lets you know the pros and cons so that you can plan better next time for a better boost on ROI. It also gives you valuable data like costs, number calls/leads, purchases, your customers purchasing habits and lots more through the analytical tool that takes a deep dive into understanding your customer well. Well, are you confused how to start all of these and who will help you set a roadmap for your marketing plan and give you stable online presences, don’t be worried reach out to us, we are BRANOFY – Digital identity provider to Maximize your brand visibility. We help small businesses with their marketing needs and give them the expected growth. We are presently doing research on how small businesses market themselves and get leads but, the sad reality is most of them don’t have online presences and rely on aggregators for leads which are uncertain to convert. We are on the urge to help every small business get good and quality leads that are most likely to convert with the budget that every small business can afford to spend and grow their business. No matter how small your business is or what the business category is, we are here to plan and execute your online/google ads which can give you leads that are exclusively made for you. We have proven experience in working with Small businesses and startups, please feel free to know us more on branofy.co or reach out to us on connect@branofy.co