Communications Fiji Ltd (CFL), a number one native radio conglomerate, has emerged as the highest broadcaster within the newest Tebbutt Analysis 2023 Fiji Media Survey, in keeping with an announcement made on the South Pacific Inventory Change (SPX). The survey highlighted that 74% of Fijians engaged with at the very least considered one of CFL’s 5 stations or visited their web site, fijivillage.com, up to now week, showcasing the corporate’s vital affect on Fiji’s media consumption habits.

Survey Insights and CFL’s Strategic Success

The Tebbutt Analysis survey, performed within the closing quarter of 2023, underscored CFL’s dominance in Fiji’s radio market, with FM96 reaching 85% of the nation’s radio viewers. Different CFL stations, together with VITI FM, Navtarang, RADIO Sargam, and Legend FM, additionally reported sturdy performances of their respective markets. Moreover, the survey revealed a surge within the reputation of internet-based media, with CFL’s Fijivillage information web site capturing the eye of 33% of Fijians within the final week. CFL Normal Supervisor for Fiji, Charles Taylor, expressed satisfaction with the outcomes, attributing the success to the corporate’s laborious work and strategic concentrate on integrating on-line and on-air media platforms.

Increasing Attain Past Fiji

A parallel Tebbutt media survey in Papua New Guinea (PNG) unveiled that CFL’s subsidiary, PNG FM, has a considerable presence within the PNG market, with its stations YUMI FM, Nau FM, and LEGEND FM reaching 33% of the inhabitants within the final seven days. This achievement positions PNG FM as a number one broadcaster in PNG, surpassing different radio and tv shops by way of viewers attain. CFL Chairman William Parkinson highlighted the importance of those findings, noting that they bolster CFL’s place within the media business as the corporate finalizes the development of a brand new studio advanced in Port Moresby, set to open in mid-2024.

Future Prospects and Trade Affect

The spectacular outcomes from the 2023 Tebbutt Analysis surveys in Fiji and PNG not solely affirm CFL’s dominant place within the Pacific media panorama but in addition sign potential income development, significantly for its on-line platform, fijivillage.com. The corporate’s success is indicative of a broader pattern in direction of the convergence of conventional and new media, suggesting a dynamic future for the business. As CFL continues to innovate and broaden its attain, its affect on media consumption patterns and promoting methods within the Pacific area is anticipated to develop, shaping the way forward for media in Fiji and past.