Who knew Travis Kelce was so… bushy? The Kansas Metropolis Chiefs quarterback and Taylor Swift’s beau graces the quilt of GQ journal’s newest version, which dropped simply because the music icon confirmed she’s releasing a model new album very quickly. The quilt, launched August 12, is a close-up of the NFL star sporting a thick beard and a fuzzy winter hat whereas staring intently into the digital camera. It is one of many many pictures taken of Kelce all through the sticky, grueling 12-hour shoot, the place, along with the GQ group, he drove to Everglades Nationwide Park in Florida and spent the day “trudging by way of swamps, cradling alligators, and driving airboats.” Sick.

For the quilt, Kelce was styled by Legislation Roach, the visionary behind a lot of Zendaya and Anya Taylor-Pleasure’s memorable pink carpet appears. So why do followers hate the shoot? For one, Kelce’s facial and chest hair dominate the body in lots of the photographs, in a method that made a variety of viewers (even Swelce followers) squirm. “It is simply… hair… a lot of it… in all places,” one sounded off on X, previously Twitter. One other merely claimed, “That is the worst journal cowl I’ve ever seen.” 

Another cowl exhibits Kelce towering over a row of drained, empty bleachers whereas standing on a flyboard with an enormous grin on his face. He wore a pink puffer vest left open to disclose his bushy chest, paired with plaid boxer shorts. “Like we get it: you are large and bushy… however the place is the fashun,” one requested. Others questioned whether or not Roach was even concerned. “Legislation will need to have simply bodily put the garments on that Travis clearly picked out himself trigger ain’t no method…” one other roasted. Welp. Sorry, Tay!

Hours after the viral cowl dropped, Legislation Roach spoke to GQ journal about styling Travis Kelce for his second main journal shoot (the primary was with The Wall Road Journal in November 2023). “We needed to be sure that the style may intensify his physicality, not the opposite method round,” mentioned the stylist. In contrast to when he is dressing up fashions or celebrities like Zendaya, the place trend often takes priority, they needed Kelce’s dimension and stature to be the spotlight of the present. “Normally … It is extra concerning the trend. However this time we needed to go and reverse it and make it concerning the physicality and accentuating the physicality and making that simply as essential to the story,” explains Roach.

Elsewhere, he spoke warmly about what it was prefer to work with Kelce on-set. “He was so enjoyable,” Roach gushed, noting the NFL star was all the way down to do something they requested of him — from getting moist to posing with a dwell alligator. “He is simply f***ing cool. Only a large type of teddy bear,” he added. “All the time smiling, all the time laughing. He laughed by way of the entire shoot.”

Travis Kelce shot by Ryan McGinley and styled by @LuxuryLaw for the September problem of GQ pic.twitter.com/Iyuy3AFuHg

— GQ Journal (@GQMagazine) August 12, 2025

That contagious cheerfulness was one thing Kelce mirrored on in his profile for GQ journal as properly. “I really like being the happiest man on the planet all of the f***ing time,” he harassed. However that does not imply he is bulletproof and resistant to criticism. “I am a man who does not need anybody to say something damaging about me. Some individuals do not give a f**okay. I am somebody who does care.” Properly, higher not examine his feedback part, then.